A Tale of Two Fridays

Friday 29th December: Black Friday sends the global marketplace into a worldwide buying spree. The Guardian reports on ‘outstanding’ figures.

Friday 6th December: The United Nations climate change convention is in full swing. Greta Thunberg arrives, saying “I hope world leaders grasp the urgency of the climate crisis”. All week, The Guardian has been reporting on a mission to create an army of Gretas.

Tomorrow is Friday 13th December 2019.

Tomorrow the UN convention comes to a close.

Will we face up to the truth that we need to reduce consumption? Or will we continue to blindly consume, in the vain hope for ‘sustainable growth’?

When we don’t want to see

My brother sometimes works for a farmer doing building projects – let’s call him Harry.

I’ve never met Harry, but the talk I hear of him is that he’s one of those real ‘salt of the earth’ kinda guys. A real ‘grafter’. You know… just a simple farmer done good through hard work. An ordinary good guy who deserves it.

At least, that’s the way my brother frames it, and my dad. They both seem to admire him. They speak of him in a way that’s reserved for those good guys who are self-made men who’ve done it all themselves by sheer grit and determination.

Grit and determination. It plays into values around social mobility, about someone coming ‘from nothing’ and being a good honest guy who just works hard and ‘makes it’. He wasn’t born into it, that would be unjust. No, Harry’s a farmer. He’s no ‘suit’.

And yet, I can’t help but feel like the good honest guy thing is something they want to believe, rather than it necessarily being true. You see, Harry isn’t just a farmer. He’s now built a whole small industrial estate on his farmland which he’s going to great lengths to hide from public view so he doesn’t have to pay any tax on it. Along with his son, he’s now building houses and selling them – although according to what I’ve heard, the quality is not good, but he’s making great money on them. He’s created a network of CCTV cameras across his empire so he can keep track of everything, all of the time, from his mobile phone. He’s a multi-millionaire.

Like I said, he’s no farmer. He just happens to have a farm.

In fact, this work isn’t good and honest at all, is it? It’s tax evasion and shoddy workmanship. It’s corruption.

But he couldn’t do that. Ordinary people aren’t corrupt, because we’re not driven by greed. That’s others, that is. He’s just a farmer.

My brother has a real chip on his shoulder about ‘rich people’. He would never self-identify as coming from an upper middle class background – it goes against the identity he holds deep to his own core of being a grafter, someone who does good, honest work. And Tim does. So why would he admire someone like Harry?

For me, it comes down to how we judge people by what we want to believe, rather than what we can actually see. Tim and Dad have become so entrenched in the idea of Harry as a good guy, a self-made man, that they can’t see what’s right in front of them. They can’t, and they won’t.

I brought their relationship with Harry up the other day in conversation with my dad. “I find it weird that you guys would look up to someone like that – it seems mostly because he’s rich.” To which my dad answered, “But he isn’t, you know, rich like that.

He is, Dad.

He is rich like that.

There’s a phrase: “All that glitters is not gold.”

It’s time to coin a new phrase. Maybe I should try it out on my brother sometime. Would would it be? “Dirty hands do not an honest man make”?

Can perfectionism be selfish?

The chef who puts everything into your dinner, but by the time it’s ready you’ve already given up and left.

The website that really encapsulates what you stand for, but took a year longer and ran over budget.

The builder who does an amazing job, but finishes six months late.

Perfectionists have a narrative. A narrative that “if something’s worth doing, it’s worth doing well”.

But that’s a narrative that’s stuck with our society for too long; and – when unquestioned – is full of pitfalls.

Just think:

  • Can a fabulous birthday cake really be perfect if it wasn’t ready in time for the party?

  • Can a website really be perfect if it doesn’t suit the timelines and budget in a business’ strategic plan?

  • Can a house you need to move into really be perfect if you can’t live in it until six months later than planned?

Because really, perfection isn’t just about quality. It’s about balance.

It’s about understanding what’s enough to meet the needs of your customer. Not what’s enough to satisfy your ego.

So, when thinking about our perfectionism, here’s a question we could choose to reflect on:

“Is my perfectionism serving my needs, or the needs of others?”

Switching off the ‘property porn’

We’ve got programmes about buying a house.

Programmes about buying a second one.

A home abroad. A home by the beach. A house in the country.

About renovating a house. Extending a house. And about building one from scratch.

About decorating it. Finding antiques to fill it. Putting your personality on it.

About the perfect furniture, the perfect art, the perfect garden.

Making it yours.

And now we have programmes about how to deal with all the crap you’ve bought, because we have accidentally accumulated so much that it’s making us unhappy.

Maybe it’s time to switch off?

Don’t let comparison steal your joy

There’s always someone with more money than you.

More friends.

Better teeth, better skin, better hair.

A bigger house.

A more prestigious job title.

Theodore Roosevelt said that “comparison is the thief of joy.” And in the age of social media, comparison is stealing joy at an unprecedented rate.

But in comparing yourself to others, you’re measuring your success against the progress someone else is making on their goals – not yours.

Instead, focusing on consciously and purposefully defining your goals is the only way to measure yourself against what really matters to you.

Explore what success is as you define it. Think about what ‘enough’ looks like for you. Do the emotional labour – and go really deep into understanding what matters.

Once you’ve identified what enough looks like to you, anything that others have over and above that means nothing. It’s superfluous to your life. So take a deep breath out, let it go, and take comparison’s power away.

The dangerous narrative of sustainable consumption

Take two people.

‘Person A’ has a car. A yearly supply of new clothes. Imported food. Consumer goods. Plastic bottles of drink, wrappers, straws. Computers. An iPhone. A fully decorated and furnished house. They take a few flights a year.

‘Person B’ has a space to sleep on the dirt floor of a family home in which they subside on crops grown locally. And they don’t have any of that stuff, or take any of those trips; in part because they don’t have the money.

It’s clear who is making more impact on the environment.

Slogan hoodie, seemingly unironically produced by Pull & Bear.

And yet, when we measure how ‘green’ a country is, we’re using flawed logic to show that Person B is somehow ‘worse’.

Take the Environmental Performance Index (EPI), produced by Yale University and Columbia University in collaboration with the World Economic Forum.

In this index, Switzerland – one of the world’s richest countries – is also the world’s ‘greenest’; and Burundi – one of the world’s poorest and hungriest countries – comes bottom.

Now, the EPI creators don’t actually use the word ‘green’. But others do. It’s easy to see why they’d make that link. After all, something called the Environmental Performance Index must be linked directly to overall environmental impact; right?


The EPI measures things like air quality, water quality and sanitation. All laudable goals.

But there’s something it doesn’t measure. Consumption.

This is a dangerous narrative. It’s wilfully ignoring issues that are plain to see for anyone willing to look. It’s dangerous because it tells us that a country that has way more than enough is somehow greener (and therefore more righteous) than a country that has nowhere near enough.

Consumption is the huge elephant in the room that nobody talks about. And why? Because it’s easier to ignore it. And here are two reasons.

  • It’s inconvenient because it would mean we’d need to encourage people to buy less stuff, and risk damaging the economy.
  • It’s also inconvenient because we can outsource its impact. A country like Switzerland might not be polluting as much as a manufacturing giant, such as China. But they sure as hell are using the products that required all the polluting activity in the first place, just to be made. In other words, they’ve transferred their pollution elsewhere. And yet ultimately, borders are porous and artificial – but we’re all part of the same planet.

We’ve got to change the narrative that tells us it’s ok to always aim for more, because we can do so sustainably. This narrative is an all out lie, because everything we produce has some environmental impact.

We have to challenge the narrative that tells us its ok to strive for more than enough. Instead, striving for simply enough could help us get to a better place. Only then we can start to define a new narrative that can face up to the reality of the task ahead of us.

Finding your ‘enough’


determiner & pronoun

  1. as much or as many as required

We often think of ‘enough’ as being something objective.

You either have enough, or you don’t.

And yet –

Enough money to you might be way more than enough for someone else. The same amount of money might be nowhere near what another considers sufficient to live.

So when we talk about enough being ‘as much or as many as required’, we have to acknowledge the innate subjectivity of how much is required.

And to explore that further, we might start by asking ourselves, ‘What’s it required for?’.

There are situations where enough is fixed. Where it’s a non-negotiable. “Do you have enough money for a flight from New York to London?”. Prices might go up and down, but unless you have a way of completely circumventing the pricing structure, you’re going to need a certain amount. And you’ll either have it or you don’t.

But how about we reframed it?

Why are you going to London in the first place?

Let’s say – because you were planning a memorable family holiday. Did you need to make it London? What would ‘enough’ be in the context of creating a memorable family holiday? Will your kids even be old enough to remember it properly? Would they enjoy spending time together near your home just as much?

Suddenly, by reframing as ‘do you have enough for a memorable family holiday’, the question has changed – and so has the answer.

This blog is my exploration of what it means to think about the concept of ‘enough’. Why? Because understanding your personal ‘enough’ is the path to contentment. It’s not meant to be a preachy ode to minimalism. It’s about working out your own threshold. And perhaps, once you understand it, you can even change your definition. We’ll find out. Together.

Cover photo: Andreas Gursky