• Grow your business
  • Grow the economy
  • Grow your team

We hear phrases like this all the time. 

But none of them focuses on making a positive difference. All they focus on is doing more of something. More of anything.

When we start our goals with ‘growth’, we deprioritise purpose. 

What if we replace the word ‘grow’ when we set our goals?

It might look more like this:

  • Serve people better with your business
  • Fairly distribute resources in the economy
  • Care about the people in your team

Perhaps this is still a type of growth – but it’s growth driven by purpose. And surely that kind of growth is more valuable.